About

“Ad Rail USA™ is at the top of my short list of best vendors to work with. For the past two consecutive years, their stellar escalator handrail services were utilized on multiple escalator banks at VMworld US held at the Mandalay Bay Convention Center. I can testify that their attention to detail and dedication is unsurpassed. Then throw in reliable, integrity, experienced, and a passion to ensure their product is a major success for the companies who purchased the escalator sponsorships. Gianni, Mark, and the Ad Rail USA™ team have never caused me to lose any sleep…a corporate event planner cannot ask for more!”

Lorrie Minor Ridley,
Senior Events Manager, Nth Degree

What is Ad Rail™?

Ad Rail™ is a high quality, patented film applied to existing escalator handrails.

Ad Rail USA™ direct connects brands with their core audience while improving aesthetics and cleanliness. If you want the highest brand recall in advertising, we can help!

Why Ad Rail™?



Publicis Research Findings

85% of escalator riders noticed the ad
64% of riders recalled the ad unprompted
79% of escalator riders had increased interest in the featured brand or product

Benefits

High Visibility – Each escalator ride delivers an outstanding 30-60 second viewing time, which offers a great way to make a meaningful brand connection with your audience up close and personally.
High Frequency – Attendees will see your ad multiple times during the event as they travel from floor to floor.
Drive Traffic – Include a directional message on escalator handrails to encourage attendees to visit your booth.
Co-Op Opportunities – Feature multiple brands on handrails.

A Turnkey Solution

Ad Rail USA™ covers all phases of escalator handrail advertising in its entirety, from procurement of space to campaign fulfillment:
• Advertising Sales
• Procurement of advertising space
• Design services
• Printing and production management
• Campaign installment and removal

Dominate your branding opportunities

In addition to our Ad Rail™ Escalator Handrail product, all sponsorship branding opportunities at your venue or event such as the banners, runners and side wraps pair perfectly to create a complete branding domination experience. We can provide all of these mediums as an inclusive package depending on your event. Contact us today to discuss how we can maximize your brand exposure at your next event.

Creative Solutions

Did you know Ad Rail USA™ has a full service in-house creative department? Not only can we design you the coolest escalator handrail campaign, we can create, design and produce a full immersive experience including all sorts of exciting out-of-the box ideas to maximize your brand exposure at your next event.

 

 

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