Senior Events Manager, Nth Degree
What is Ad Rail™?
Ad Rail™ is a high quality, patented film applied to existing escalator handrails.
Ad Rail USA™ direct connects brands with their core audience while improving aesthetics and cleanliness. If you want the highest brand recall in advertising, we can help!
Why Ad Rail USA™?
Ad Rail USA™ covers escalator handrails with vibrant images that can’t be missed, and delivers real ROI. Our non-permanent, removable film is easily applied to the existing handrail using a patented process that improves its look, safety and hygiene.
Now more then ever, brands and facilities need to convey their message through socially responsible media forms that demonstrate a clear commitment towards improving local communities and the individual lives of their audience.
Our escalator handrail media achieves this higher standard for you by providing an 85% ad recall rate for brands, and a clean handrail for the public to hold on to.
Turning Escalators Into Assets
Ad Rail USA™ Escalator Handrail Media delivers a high ROI for brands, and new revenue for our venue, event and media partners.
Benefits
High Visibility – Each escalator ride delivers an outstanding 30-60 second viewing time, which offers a great way to make a meaningful brand connection with your audience up close and personally.
High Frequency – Riders will see your ad multiple times as they travel from floor to floor.
Drive Traffic – Include a directional message on escalator handrails to encourage attendees to visit your booth.
Co-Op Opportunities – Feature multiple brands on handrails.
Cleaner Handrails – Ad Rail USA™ film includes antimicrobial protection which tested 99.9% effective against bacteria.
A Turnkey Solution
Ad Rail USA™ covers all phases of escalator handrail advertising in its entirety, from procurement of space to campaign fulfillment:
• Advertising Sales
• Procurement of advertising space
• Design services
• Printing and production management
• Campaign installment and removal
Dominate your branding opportunities
In addition to our Ad Rail™ Escalator Handrail product, all sponsorship branding opportunities at your venue or event such as the wall banners, kiosks, and other branded items pair perfectly to create a complete brand domination experience. We can provide all of these mediums as an inclusive package depending on your event. Contact us today to discuss how we can maximize your brand exposure at your next event.
Creative Solutions
Did you know Ad Rail USA™ has a full service in-house creative department with highly experienced designers? Not only can we design you the coolest escalator handrail campaign, we can create, design and produce a full immersive experience including all sorts of exciting out-of-the box ideas to maximize your brand exposure at your next event.
Available in Convention Centers, Hotels, Stadiums, Arenas, Malls, Airports and Transportation Hubs around the country. Specializing in Branding, Directional, Safety, Naming Rights, Decorative, Public Health, Property Experience and other program opportunities.
