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5 Reasons to use Escalator Handrail Advertising at your next event

Companies are always looking for the edge on grabbing attention for their brand. Seth Godin’s Purple Cow analogy about being “remarkable” is a great point made about standing out among your competitors, however, you need to be remarkable not only in a way that’s meaningful and impactful to your audience, but it needs results in the form of real ROI. Read More

Capture tourist and event attendee traffic on the Monorail

Is your brand looking for a creative and effective way to reach trade show attendees and tourists in Las Vegas? Why not place your brand directly into their hands during busy trade shows on the Monorail escalator handrails here at Las Vegas Convention Center? The above image from CES 2019 tells a great story of how many attendees use these escalators during events and the value we can deliver.

INDIEGOGO Makes Big Impact at CES 2019

January 2019 – INDIEGOGO made a big impression at #CES2019 at the Sands Expo Convention Center in Las Vegas, Nevada. Their branded image delivered a stunning visual presence that captured all traffic that transitioned between floors and drew show attendees to their booth. The dynamic “pop” appeal it had in the main lobby of Sands Expo created many a conversation piece, and impactful ROI as a result.

See below for photos from CES 2019:

MAKING ESCALATORS SAFER & CLEANER

Ad Rail USA™ covers escalator handrails with vibrant images that enhances public safety. Its non-permanent film is easily applied to the existing handrail using a patented process that improves both its look and hygiene.

Combining Ad Rail™ film’s anti-microbial properties, our pre-installation inspection to make sure the escalator handrails are tracking correctly, we can help educate venues of potential malfunctions and preventative maintenance issues. Therefore, venues value our service as Read More

VM WORLD 2018


Nth Degree hosted the annual VM World 2018 at the Mandalay Bay Convention Center … Both IBM and Druva Inc. used the full domination package, including our special Ad Rail™ film, to pair with the event’s wall banners and runners and create a visually stunning complete branded image. It transitioned between floors, matched the rest of the event signage and drew show attendees to their booths for a complete and effective branded sponsorship experience.

“Ad Rail USA™ is at the top of my short list of best vendors to work with. For the past two consecutive years, their stellar escalator handrail services were utilized on multiple escalator banks at VMworld US held at the Mandalay Bay Convention Center. I can testify that their attention to detail and dedication is unsurpassed. Then throw in reliable, integrity, experienced, and a passion to ensure their product is a major success for the companies who purchased the escalator sponsorships. Gianni, Mark, and the Ad Rail USA™ team have never caused me to lose any sleep…a corporate event planner cannot ask for more!”

~ Lorrie Minor Ridley, Nth Degree

NAB Show 2018


Congrats to MediaLinks and Pure Storage for a successful #sponsorship campaign at NAB Show 2018 at the Las Vegas Convention Center.

It was exciting to see how boldly both brands stood out among the sea of people entering the show and having their booth numbers for direction enhanced the effect. The impact was undeniable. Click to see more: Read More

JCK 2018 at Mandalay Bay


Congrats to this year’s sponsor EFFY Jewelry for another successful sponsorship campaign at JCK 2018.

EFFY’ design worked in conjunction with their bags, lanyards, other branded merchandise and sponsorship mediums and made for a well-rounded branded sponsorship experience at this year’s show.

AWS Public Sector Summit 2018


June 20-21 EventsDC hosted the annual AWS 2018 Public Sector Summit at the Walter E. Washington DC #ConventionCenter.

Amazon went with the full domination package which included our special AdRail™ film paired with matching sidewalks and runners to create a complete branded visual that allowed them to display the event sponsors and create a stunning visual presence that transitioned between floors and matched the rest of the event signage.

Calling All Event Organizers!

It’s not just about attendance at your event, it’s about engaging your audience before, during and after the event.

SELF BRANDING THE ESCALATOR HANDRAILS with your own event logo and promotional information is a great way to communicate and engage with your attendees. Whether you’re announcing special activities, introducing guest speakers or helping your audience navigate the show floor with a directional message, the handrails are a perfect way for you to communicate and engage with your attendees up close and personally.

As shown below, Ad Rail USA™ was proud to help WVC engage with their attendees and direct them to WVC’s association booth on the 2nd level for more information during their recent event at Mandalay Bay.

BE THE SPONSOR THAT STANDS OUT!

Ad Rail™ Escalator handrail Sponsorship will help your sponsors reach all attendees with enough viewing time to make a strong brand connection. Place your message into the hands of your audience and encourage booth traffic by including your booth # on the handrails.

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