News

Talking Germs in Exhibitor City News


https://exhibitcitynews.com/on-the-front-lines-of-covid-19-ad-rail-usa-edpa-ne-gilman-brothers-t3-expo/

Ad Rail USA™ CEO Gianni Cotteta was quoted:

Moving back to the industry’s physical realm, Ad Rail USA, the exclusive U.S. provider of Ad Rail escalator handrail media, had been dealing in sanitary practices years before the world had even heard of the coronavirus. As Gianni Cotteta, founder and CEO of Ad Rail USA explains, by fitting existing handrails with a non-permanent, removable film that eliminates germs, users can travel safely without compromising their health.

“Our escalator handrail sponsorship always included an antimicrobial property, however it is now a key benefit,” reveals Cotteta, “and, as our contribution in the continuous fight against germs, we are making it safer for the public to hold on to the escalator handrail by providing a safety-promoting anti-microbial protected surface.”

For more information about the safety of AdRail™ visit the navigation menu above.

Ad Rail USA™ helps to fight germs!

Eliminate germs significantly with Antimicrobial – Escalator Handrail Media

With the current elevated concern with viruses and antibacterial sanitizers flying off the shelves, we would like to share with you that our patented escalator handrail media includes an Antimicrobial lamination that eliminates germs significantly and offers facilities a healthier environment by making the escalators cleaner.

We are eager to help and contribute to improving the life of others. As our contribution in the continuous fight against germs, we are making it safer for your audience to hold on to the handrail by providing a safety-promoting antimicrobial protected surface they’re drawn to. Our safety studies have also shown that Ad Rail™ escalator handrail media encourages up to 70% more people to hold the handrail as they can clearly see that the handrail graphics offer a clean surface to hold on to.

There has been no better time to be proactive and improve public health.

If you are interested in improving the public health & safety at your facility, we are here to help with a great solution!

We’ll move your brand!

Did you know Ad Rail USA offers much more than Escalator Handrail Advertising?

Working in partnership with the Las Vegas Monorail, we are proud to announce we can have your brand wrapped around a Monorail train and exposed to daily road traffic and convention pedestrian traffic, and even in view of over 32,000 hotel rooms, delivering over 16 million monthly impressions. Read More

2019 Amazon AWS Public Sector Summit, Washington, D.C.

AWS

This June we had the honor to install at the annual Amazon AWS Public Sector Summit at the Walter E Washington Convention Center in Washington, D.C. This was our 3rd year working with Amazon, and their campaign looked gorgeous! Read More

MediaLinks Stands Out at NAB Show 2019

National Association Of Broadcasters‘ 2019 NAB Show is officially a “wrap”!  For the second year in a  row, forward thinking MediaLinks went with a branded image that delivered a stunning visual presence that transitioned between floors and gave the booth# to drive show attendees to their booth Read More

5 Reasons to use Escalator Handrail Advertising at your next event

Companies are always looking for the edge on grabbing attention for their brand. Seth Godin’s Purple Cow analogy about being “remarkable” is a great point made about standing out among your competitors, however, you need to be remarkable not only in a way that’s meaningful and impactful to your audience, but it needs results in the form of real ROI. Read More

Capture tourist and event attendee traffic on the Monorail

The Las Vegas Monorail System covers 3.9 miles connecting the top casino resorts and convention centers in Las Vegas, and the trains and
escalators are visible to an estimated 577,429 people every day!

Is your brand looking for a creative and effective way to reach trade show attendees and tourists in Las Vegas? Read More

MAKING ESCALATORS SAFER & CLEANER

Ad Rail USA™ covers escalator handrails with vibrant images that enhances public safety. Its non-permanent film is easily applied to the existing handrail using a patented process that improves both its look and hygiene.

Combining Ad Rail™ film’s anti-microbial properties, our pre-installation inspection to make sure the escalator handrails are tracking correctly, we can help educate venues of potential malfunctions and preventative maintenance issues. Therefore, venues value our service as Read More

VM WORLD 2018


Nth Degree hosted the annual VM World 2018 at the Mandalay Bay Convention Center … Both IBM and Druva Inc. used the full domination package, including our special Ad Rail™ film, to pair with the event’s wall banners and runners and create a visually stunning complete branded image. It transitioned between floors, matched the rest of the event signage and drew show attendees to their booths for a complete and effective branded sponsorship experience.

“Ad Rail USA™ is at the top of my short list of best vendors to work with. For the past two consecutive years, their stellar escalator handrail services were utilized on multiple escalator banks at VMworld US held at the Mandalay Bay Convention Center. I can testify that their attention to detail and dedication is unsurpassed. Then throw in reliable, integrity, experienced, and a passion to ensure their product is a major success for the companies who purchased the escalator sponsorships. Gianni, Mark, and the Ad Rail USA™ team have never caused me to lose any sleep…a corporate event planner cannot ask for more!”

~ Lorrie Minor Ridley, Nth Degree

Calling All Event Organizers!

It’s not just about attendance at your event, it’s about engaging your audience before, during and after the event.

SELF BRANDING THE ESCALATOR HANDRAILS with your own event logo and promotional information is a great way to communicate and engage with your attendees. Whether you’re announcing special activities, introducing guest speakers or helping your audience navigate the show floor with a directional message, the handrails are a perfect way for you to communicate and engage with your attendees up close and personally.

As shown below, Ad Rail USA™ was proud to help WVC engage with their attendees and direct them to WVC’s association booth on the 2nd level for more information during their recent event at Mandalay Bay.

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