Companies are always looking for the edge on grabbing attention for their brand. Seth Godin’s Purple Cow analogy about being “remarkable” is a great point made about standing out among your competitors, however, you need to be remarkable not only in a way that’s meaningful and impactful to your audience, but it needs results in the form of real ROI. Read More
The AdRail USA team was back at the Las Vegas Convention Center November 1st – 4th for the SEMA 2016 Auto Show which was celebrating their 50th anniversary this year! Read More
At the recent ICSC Recon Convention in Las Vegas, over 37,000 attendees were exposed to a ADRail sponsorship program for conference exhibitors Inland, Colliers, Crunch Fitness and Papa Murphy’s Pizza. The handrails alerted delegates to offers at booth locations and all involved had great results.
Noted Rita Malek, Director of Business Development for the International Council of Shopping Centers: “AdRail™ installed our sponsors’ designs on two sets of escalators flawlessly and the response from our members was overwhelmingly positive. Handrail advertising is an opportunity we will definitely offer to our members at future events.”
If you are an event organizer, this can truly be a win/ win solution. AdRail is available in 15 top convention centers and hotels nationwide, allowing you to generate new sponsorship revenue, while offering exciting promotional opportunities to your exhibitors.
Need guidance designing escalator handrail ads? We have an in-house design team able to assist, so give us a call at 212-560-6180
Check out some photos from RECON 2016 at Las Vegas Convention Center:
ADRail is the perfect media for any trade show, reminding visitors of your presence and effectively driving them to your booth to learn more.
Following a successful campaign last year for the AAAAI show, Teva Pharmaceutical is back again, this time in the Grand Lobby at Walter E Washington Convention Center in DC for the October AAFP Show. As the VP Marketing attests: ‘In my 20 years of marketing, I’ve never seen a more ingenious – or more effective – form of advertising.’.
The key to successful advertising is letting the consumer – and not the technology – lead the way. AdRail’s low tech solution puts brands in the hands of prospects and it doesn’t get much better than that!
Brian Erickson from cardwellbeach.com tech/marketing creative agency has published a blog piece highlighting the new shift in below the belt advertising:
http://www.cardwellbeach.com/be-on-the-lookout-for-below-the-belt-advertising/
