CES (Consumer Electronics Show)

By any standard, the Consumer Technology Association’s CES show in Las Vegas is a blockbuster and certainly a window into the future. It draws over 150,000 people from around the globe, serving as a platform that launches new products and explores the latest in technology.

At the recent 2017 show which ran Jan 5-8, AdRail USA™ installed a escalator handrail sponsorship for Analog, a world leader in the design and manufacture of analog, mixed-signal, and DSP integrated circuits used in all types of electronic equipment. The Adrail campaign was installed on the escalators leading up to the busy Monorail station at the Las Vegas Convention Center, where CES was staged.

“Adding AdRail to our advertising inventory was a no brainer, a win-win! Our advertisers were blown away with the quality and accessibility, our maintenance team is happy to be working with experts who go above and beyond and our riders were wowed by the visuals! Glad to have AdRail on board!”

Heather Abel
Strategic Partnership Manager
Las Vegas Monorail Company

The creative interplay between the cars driving up the escalator handrails drew lots of attention and got the client the exposure they needed to stand out from the crowd!

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