Companies are always looking for the edge on grabbing attention for their brand. Seth Godin’s Purple Cow analogy about being “remarkable” is a great point made about standing out among your competitors, however, you need to be remarkable not only in a way that’s meaningful and impactful to your audience, but it needs results in the form of real ROI. Read More
Ad Rail USA™ covers escalator handrails with vibrant images that enhances public safety. Its non-permanent film is easily applied to the existing handrail using a patented process that improves both its look and hygiene.
Combining Ad Rail™ film’s anti-microbial properties, our pre-installation inspection to make sure the escalator handrails are tracking correctly, we can help educate venues of potential malfunctions and preventative maintenance issues. Therefore, venues value our service as Read More
Nth Degree hosted the annual VM World 2018 at the Mandalay Bay Convention Center … Both IBM and Druva Inc. used the full domination package, including our special Ad Rail™ film, to pair with the event’s wall banners and runners and create a visually stunning complete branded image. It transitioned between floors, matched the rest of the event signage and drew show attendees to their booths for a complete and effective branded sponsorship experience.
“Ad Rail USA™ is at the top of my short list of best vendors to work with. For the past two consecutive years, their stellar escalator handrail services were utilized on multiple escalator banks at VMworld US held at the Mandalay Bay Convention Center. I can testify that their attention to detail and dedication is unsurpassed. Then throw in reliable, integrity, experienced, and a passion to ensure their product is a major success for the companies who purchased the escalator sponsorships. Gianni, Mark, and the Ad Rail USA™ team have never caused me to lose any sleep…a corporate event planner cannot ask for more!”
~ Lorrie Minor Ridley, Nth Degree
It’s not just about attendance at your event, it’s about engaging your audience before, during and after the event.
SELF BRANDING THE ESCALATOR HANDRAILS with your own event logo and promotional information is a great way to communicate and engage with your attendees. Whether you’re announcing special activities, introducing guest speakers or helping your audience navigate the show floor with a directional message, the handrails are a perfect way for you to communicate and engage with your attendees up close and personally.
As shown below, Ad Rail USA™ was proud to help WVC engage with their attendees and direct them to WVC’s association booth on the 2nd level for more information during their recent event at Mandalay Bay.
Ready to do an escalator handrail advertising campaign with us but not sure how to approach the design? Let us take care of it for you! With over 25 years of branding experience, our in house designers are here to help!
Ask your AdRail USA™ representative how we can design your next campaign!
The AdRail USA team was back at the Las Vegas Convention Center November 1st – 4th for the SEMA 2016 Auto Show which was celebrating their 50th anniversary this year! Read More
Recently AdRail USA installed a campaign created for the American Trucking Association (ATA) at Mandalay Bay earlier this month was a big hit. Read More
At the recent ICSC Recon Convention in Las Vegas, over 37,000 attendees were exposed to a ADRail sponsorship program for conference exhibitors Inland, Colliers, Crunch Fitness and Papa Murphy’s Pizza. The handrails alerted delegates to offers at booth locations and all involved had great results.
Noted Rita Malek, Director of Business Development for the International Council of Shopping Centers: “AdRail™ installed our sponsors’ designs on two sets of escalators flawlessly and the response from our members was overwhelmingly positive. Handrail advertising is an opportunity we will definitely offer to our members at future events.”
If you are an event organizer, this can truly be a win/ win solution. AdRail is available in 15 top convention centers and hotels nationwide, allowing you to generate new sponsorship revenue, while offering exciting promotional opportunities to your exhibitors.
Need guidance designing escalator handrail ads? We have an in-house design team able to assist, so give us a call at 212-560-6180
Check out some photos from RECON 2016 at Las Vegas Convention Center:
AdRail USA™ launches Sprint campaign at Exton Square Mall in Pennsylvania. Come check us out and take advantage of Sprint’s amazing limited-time offer!
ADRail is the perfect media for any trade show, reminding visitors of your presence and effectively driving them to your booth to learn more.
Following a successful campaign last year for the AAAAI show, Teva Pharmaceutical is back again, this time in the Grand Lobby at Walter E Washington Convention Center in DC for the October AAFP Show. As the VP Marketing attests: ‘In my 20 years of marketing, I’ve never seen a more ingenious – or more effective – form of advertising.’.
