Ad Rail USA™ helps to fight germs!

Eliminate germs significantly with Antimicrobial – Escalator Handrail Media

With the current elevated concern with viruses and antibacterial sanitizers flying off the shelves, we would like to share with you that our patented escalator handrail media includes an Antimicrobial lamination that eliminates germs significantly and offers facilities a healthier environment by making the escalators cleaner.

We are eager to help and contribute to improving the life of others. As our contribution in the continuous fight against germs, we are making it safer for your audience to hold on to the handrail by providing a safety-promoting antimicrobial protected surface they’re drawn to. Our safety studies have also shown that Ad Rail™ escalator handrail media encourages up to 70% more people to hold the handrail as they can clearly see that the handrail graphics offer a clean surface to hold on to.

There has been no better time to be proactive and improve public health.

If you are interested in improving the public health & safety at your facility, we are here to help with a great solution!

5 Reasons to use Escalator Handrail Advertising at your next event

Companies are always looking for the edge on grabbing attention for their brand. Seth Godin’s Purple Cow analogy about being “remarkable” is a great point made about standing out among your competitors, however, you need to be remarkable not only in a way that’s meaningful and impactful to your audience, but it needs results in the form of real ROI. Read More

SEMA 2016 Auto Show 50th Anniversary

The AdRail USA team was back at the Las Vegas Convention Center November 1st – 4th for the SEMA 2016 Auto Show which was celebrating their 50th anniversary this year! Read More

Income through Event Sponsorship

Income through Event Sponsorship

At the recent ICSC Recon Convention in Las Vegas, over 37,000 attendees were exposed to a ADRail sponsorship program for conference exhibitors Inland, Colliers, Crunch Fitness and Papa Murphy’s Pizza. The handrails alerted delegates to offers at booth locations and all involved had great results.

Noted Rita Malek, Director of Business Development for the International Council of Shopping Centers: “AdRail™ installed our sponsors’ designs on two sets of escalators flawlessly and the response from our members was overwhelmingly positive. Handrail advertising is an opportunity we will definitely offer to our members at future events.”

If you are an event organizer, this can truly be a win/ win solution. AdRail is available in 15 top convention centers and hotels nationwide, allowing you to generate new sponsorship revenue, while offering exciting promotional opportunities to your exhibitors.

Need guidance designing escalator handrail ads? We have an in-house design team able to assist, so give us a call at 212-560-6180

Check out some photos from RECON 2016 at Las Vegas Convention Center:







New Campaign: TEVA Pharmaceutical

ADRail is the perfect media for any trade show, reminding visitors of your presence and effectively driving them to your booth to learn more.

Following a successful campaign last year for the AAAAI show, Teva Pharmaceutical is back again, this time in the Grand Lobby at Walter E Washington Convention Center in DC for the October AAFP Show. As the VP Marketing attests: ‘In my 20 years of marketing, I’ve never seen a more ingenious – or more effective – form of advertising.’.

Stay Ahead of the Curve!

The key to successful advertising is letting the consumer – and not the technology – lead the way. AdRail’s low tech solution puts brands in the hands of prospects and it doesn’t get much better than that!

Brian Erickson from tech/marketing creative agency has published a blog piece highlighting the new shift in below the belt advertising: