Ad Rail USA™ is proven to improve public safety on escalators.



• Industry standard porous rubber escalator handrails are classified the 3rd dirtiest public surface, of which E.coli, urine, mucus, feces and blood had been found on handrails

• UV light cleaning methods have been scientifically proven to be ineffective on escalator handrails. Costly expense with very little the public awareness

• Ad RailTM film is tested effective against 99.9% of bacteria

• Two separate independent research studies found that the visual of our film reduced trips and falls, encouraging 70% more people hold rails

• Antimicrobial film added on a quarterly cycle maximizes the protection against bacteria to penetrate the porous rubber rail

• Prescribed scheduled cleaning frequency, including testing and monitoring, using handrail certified cleaning solutions double-protects your riders


Escalator handrails are known to be the 3rd dirtiest public surface. Our antimicrobial-coated film tested effective against 99.9% of bacteria, and slows the spread of microorganisms.

The film is highly durable for high-traffic areas, and can be cleaned with our eco-friendly cleaning solution, as well as UV light, without damage.


Ad Rail™ Escalator Handrail Media can be printed with graphics (advertising, branding, social distance markers & safety messages, etc) that have proven to provide a safer ride for escalator riders.


Since 2002, Ad Rail™ has been viewed by over an estimated 1 Billion escalator riders worldwide, 200 Million riders in the US since 2008, of which 108 million riders were evaluated for safety. Ad Rail has been installed worldwide with over 3500+ flawless installations.

Escalator handrail graphics are approved by the National ASME A17.1 Code. Based on multiple professional studies, Ad Rail USA™ has shown to increase escalator awareness and improve passenger safety, with the addition of graphics on escalator handrails.

Ad Rail™ is TUV certified, and completed an additional Ad Rail USA™ Escalator Handrail Media safety study to receive a Certificate of Conformance from LiftInstituut.

Ad Rail USA uses:

  • Advertising and Branding
  • Public Hygiene messaging
  • Social Distancing reminders
  • Public service announcements
  • Long term naming right programs
  • Decorative to enhance facility environment


A cleaner, healthier handrail


“Thyssenkrupp Elevator was very impressed with the Ad Rail escalator handrail sponsorship at the Grand Hyatt Hotel in San Antonio TX during the ACAAI show on Nov 4-11th, 2015.

Thyssenkrupp is comfortable and confident enough to allow them to proceed at the Grand Hyatt Hotel, we believe Ad Rail contributes to human safety and equipment safety.

Sincerely, Marcos Zapata, Thyssenkrupp Elevator”

“Thanks to you and to Clear Channel Airports for a safe and positive experience with Ad Rail™ at Chicago O’Hare International Airport. The Hilton Hampton Inn escalator handrail campaign, which ran on 16 escalators located throughout the terminals from November 17, 2010 through January 17, 2011, was seamless and turnkey for the airport. We received only enthusiastic comments about the Hilton campaign. In addition, the Clear Channel Airports and Ad Rail USA™ program provides O’Hare with an innovative, new opportunity to generate significant additional revenue for Chicago.

I am happy to support future Clear Channel Airports and Ad Rail USA™ campaigns at O’Hare, and would recommend an Ad Rail USA™ escalator handrail advertising program to any municipality, airport, or escalator owner.

Sincerely, Glen Ryniewski, Chicago Department of Aviation Concessions.”

Frequently Asked Questions:

What is Ad Rail™?
Ad Rail™ is a patented film for advertising on escalator handrails. Ad Rail™ film is easily and safely applied to the existing escalator handrail using our patented applicator system.

Ad Rail™ technology was developed and patented worldwide by EHC Global, the world’s leading escalator handrail manufacturer and provider.

Is Ad Rail™ considered an “alteration” or modification?
No. Ad Rail™ is a temporary film application that is applied to the existing black rubber handrail, and does not change, obstruct or modify the permanent structure in any way.

What is the installation and removal process for Ad Rail™ film?
Our process is non-permanent and will not damage the handrail. Installation can be done anytime and takes approximately one hour per escalator to install and a half hour to remove using our patented applicator system. No special tools are required for film removal. The installation and removal process are quick with no messy clean up.

Do you guarantee your product?
Yes. We guarantee our film will not damage a handrail or interfere with the operations of your escalator in any way. In fact, handrails will be cleaner after our product is used – guaranteed.

Will Ad Rail™ film damage my handrails?
No. Ad Rail™ film is applied to the handrails with a pressure sensitive adhesive. It is not permanent and will not damage the handrail. A trained technician can easily apply and remove Ad Rail™ film. There have been over 3500+ installs worldwide without a single incident.

Is Ad Rail™ approved?
Yes, Ad Rail™ is approved by the national ASME A17.1 code, and all major OEM’s/Escalator maintenance agencies and has been installed in all types of high profile venues.

Is Ad Rail™ film safe?
Yes, Ad Rail™ improves safety by helping passengers gauge the speed, motion and direction of the escalator, using the handrail advertisements as a point of reference resulting in a more natural step on and off.

Can Ad Rail™ film be used on any escalator or moving walkway?
Yes, Ad Rail™ film can be applied to any handrail, escalator or moving walkway in convention centers, hotels, stadiums, airports and transit hubs, malls and anywhere else there are escalators.

What is TüV certification?
Ad Rail™ holds TüV certification and does not hinder the operation of escalators or moving walks. TüV documents safety and quality of new products around the world.

Are there any other benefits?
Yes, our media has an antimicrobial property making it much safer for passengers and the clean appearance encourages 70% more passengers to hold on to the handrail.

Exclusive U.S. Partner of EHC Global
EHC Global is the worlds leading escalator handrail manufacturer and provider. Its commitment to quality and safety in unparalleled with more than 180 handrail specifications and 20 service locations worldwide. Ad Rail USA is proud to be the exclusive distributor of Ad Rail escalator handrail advertising in the United States, Caribbean and select markets worldwide.

Contact us about receiving our Safety Documents, Testimonials and Case Studies for more info.

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