Escalator handrail graphics have proven
to enhance public safety on escalators.

Since 2002, Ad Rail™ has been viewed by over an estimated 1 Billion escalator riders worldwide, 200 Million riders in the US, of which 108 million riders were evaluated for safety. Escalator handrail graphics are approved by the National ASME A17.1 Code based on multiple professional studies which have shown that there are improvements in passenger safety and escalator awareness resulting from the addition of these handrail graphics.

Ad Rail USA™ covers escalator handrails with non-permanent film that is easily applied to the existing handrail using a patented process that improves both its look and hygiene.

In a world where we are bombarded with distractions, handrail graphics direct passenger focus to the escalator; improving the frequency of handrail holding and of natural steps both on & off the escalator.

Combining Ad Rail™ film’s anti-microbial properties, our pre-installation evaluation, special cleaning process, and using directional and safety messages on handrail graphics to help the riders better gauge the speed, motion and direction of the moving steps, it has proven to result in a more natural and safer entry and exit of the escalators. Therefore, venues value our service as an operational advantage in having healthier and safer equipment as a result.

Safe & Reliable

We recently celebrated our 11th year anniversary in July 2019 and have now completed over 3,000+ installs worldwide to date, each and everyone flawlessly and safely, therefore we offer this educational information from experience.  Our installation teams comply with the latest technical standards.

A cleaner, healthier handrail


“Thyssenkrupp Elevator was very impressed with the Ad Rail escalator handrail sponsorship at the Grand Hyatt Hotel in San Antonio TX during the ACAAI show on Nov 4-11th, 2015.

Thyssenkrupp is comfortable and confident enough to allow them to proceed at the Grand Hyatt Hotel, we believe Ad Rail contributes to human safety and equipment safety.

Sincerely, Marcos Zapata, Thyssenkrupp Elevator”

“Thanks to you and to Clear Channel Airports for a safe and positive experience with Ad Rail™ at Chicago O’Hare International Airport. The Hilton Hampton Inn escalator handrail campaign, which ran on 16 escalators located throughout the terminals from November 17, 2010 through January 17, 2011, was seamless and turnkey for the airport. We received only enthusiastic comments about the Hilton campaign. In addition, the Clear Channel Airports and Ad Rail USA™ program provides O’Hare with an innovative, new opportunity to generate significant additional revenue for Chicago.

I am happy to support future Clear Channel Airports and Ad Rail USA™ campaigns at O’Hare, and would recommend an Ad Rail USA™ escalator handrail advertising program to any municipality, airport, or escalator owner.

Sincerely, Glen Ryniewski, Chicago Department of Aviation Concessions.”


Here are some basic facts:

• Escalator Handrail signs and Graphics are permitted by the national ASME A17 code since 2013. This change to the code was based on several safety studies provided that clearly demonstrated and proved that escalator handrail signs and graphics are enhancing public safety on escalators.
• Safety studies and perfect track record for over 10+ years proves Ad Rail USA™ enhances public safety on escalators. Escalator handrail graphics have proven to help passengers take a more natural step on and off by using them as a point of reference to better gauge the speed, motion and direction of moving steps.
• Ad Rail™ film includes an antimicrobial property which reduces germs significantly and encourages up to 70% more people to hold onto the handrails.
• Since 2002 escalator handrail graphics have been seen by close to a billion people worldwide, and 200+ million people in US since 2008
• We are operating in over 250 venues nationwide including the top 20+ convention centers.
• Over 3,000+ installs to date have been completed, each and everyone flawlessly.
• Our patented film material was developed and supplied specifically for escalator handrails by EHC Global, who also manufacture and supply close to 75% of the escalator handrails being used worldwide.
• Ad Rail™ has been working with all major OEM’s for the past 10 years and is approved by: Thyssenkrupp, Otis, KONE and Schindler.


Frequently Asked Questions:

What is Ad Rail™?
Ad Rail™ is a patented film for advertising on escalator handrails. Ad Rail™ film is easily and safely applied to the existing escalator handrail using our patented applicator system.

Ad Rail™ technology was developed and patented worldwide by EHC Global (our licensor), the world’s leading escalator handrail manufacturer and provider.

What is the installation and removal process for Ad Rail™ film?
Our process is non-permanent and will not damage the handrail. Installation can be done anytime and takes approximately one hour per escalator to install and a half hour to remove using our patented applicator system. No special tools are required for film removal. The installation and removal process are quick with no messy clean up.

Is Ad Rail™ considered an “alteration” or modification?
No. Ad Rail™ is a temporary film application that is applied to the existing black rubber handrail, and does not change, obstruct or modify the permanent structure in any way.

Have you ever damaged a handrail?
No. We’ve actually completed over 3000+ installs worldwide without a single incident. Ad Rail™ film will not disengage from the escalator handrail under any circumstances.

Do you guarantee your product?
Yes. We guarantee our film will not damage a handrail or interfere with the operations of your escalator in any way. In fact, handrails will be cleaner after our product is used – guaranteed.

Will Ad Rail™ film damage my handrails?
No. Ad Rail™ film is applied to the handrails with a pressure sensitive adhesive. It is not permanent and will not damage the handrail. A trained technician can easily apply and remove Ad Rail™ film.

Is Ad Rail™ approved?
Yes, Ad Rail™ is approved by all major OEM’s/Escalator maintenance agencies and has been installed in all types of venues.

Is Ad Rail™ film safe?
Yes, Ad Rail™ improves safety by helping passengers gauge the speed, motion and direction of the escalator, using the handrail advertisements as a point of reference resulting in a more natural step on and off.

Can Ad Rail™ film be used on any escalator or moving walkway?
Yes, Ad Rail™ film can be applied to any handrail, escalator or moving walkway in convention centers, hotels, stadiums, airports and transit hubs, malls and anywhere else there are escalators.

How long does Ad Rail™ film last?
Our anti-microbial film is guaranteed up to 4 weeks, however, our film is designed to last up to 8 weeks depending on the location.

Can Ad Rail™ be applied to any type or style handrail?
Yes. Ad Rail™ can be applied to all variations of handrails.

What is TüV certification?
Ad Rail™ holds TüV certification and does not hinder the operation of escalators or moving walks. TüV documents safety and quality of new products around the world.

Are there any other benefits?
Yes, our advertising film has an antimicrobial property making it much safer for passengers and the clean appearance encourages 70% more passengers to hold on to the handrail.

Exclusive U.S. Partner of EHC Global
EHC Global is the worlds leading escalator handrail manufacturer and provider. Its commitment to quality and safety in unparalleled with more than 180 handrail specifications and 20 service locations worldwide. Ad Rail USA is proud to be the exclusive distributor of Ad Rail escalator handrail advertising in the United States, Caribbean and select markets worldwide.

Contact us about receiving our Safety Documents, Testimonials and Case Studies for more info.


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