Proven Facts: 🔸 In the 1920’s using dots proved adding graphics helps passengers judge speed & direction resulting in a more natural step on and off the escalator. 🔸 A TÜV study on Ad Rail™ in 2003 proved that when touching the smooth coated surface, passengers felt it to be “clean”, of which encouraged the passengers to hold on more when riding the escalator. 🔸 Several major safety studies prove the reduction of trips and […]
Read MoreThe “handrail micro-revolution” is a term I’ve used for the transformative impact of escalators on the world of advertising, specifically through the implementation of AdRail. It’s a fundamental shift, comparable in its significance to the introduction of billboards or TV commercials, but it’s occurring in a space previously considered purely functional, almost invisible to the strategic advertiser. While traditional Out-of-Home (OOH) mediums like static and digital billboards, and even bus transit ads, focus on a […]
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Do you know where your consumers are really looking? People aren’t looking up at banners anymore — they’re looking down, glued to their phones as they rush from place to place. So how do you reach them? Go where their eyes already are. Escalators = 100% Attention Zone. At airports, convention centers, and arenas, everyone rides escalators. With AdRail, your brand meets them right at hand level — turning everyday handrails into engaging, eye-catching experiences. […]
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Make every step count with AdRail’s targeted event sponsorship solutions. Step 1 – Discovery Call: We’ll start with a quick virtual venue walk-through to pinpoint the best traffic zones, align on goals, and create a custom plan that fits the budget and maximizes impact. Step 2 – Strategic Sponsorship Planning:Our team helps bring your brand to life through renderings, custom collateral, and a simple, clear timeline for execution. Step 3 – Fast, Flawless Installation:We handle […]
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The 2025 APAICS Legislative Leadership Summit (LLS) brings together nonprofit and corporate leaders, subject matter experts, as well as local, state, and federal elected officials to discuss important issues that affect the Asian American & Native Hawaiian/Pacific Islander community and the nation at large. Past events focused on issues, policies, practices, and trends in the AA & NH/PI community in an environment that facilitates solution-oriented dialogue and building public service pipelines in communities of color. […]
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For this year’s @americascreditunions Governmental Affairs Conference GAC #AdRail was chosen once again to not only highlight their event sponsors in a bold and help direct attendees to their booths, but also self-brand escalators taking attendees up to the ballrooms. The installation became a great stand-out talking point of the event. If you’d like to give your event, trade show or conference an aesthetic and functional touch that goes beyond the traditional media typically offered, reach out to us […]
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