AdRail’s patented film and installation application system was invented in 2000 by EHC Global, the world’s leading escalator parts manufacturer and provider. AdRail™ is a temporary film that is applied to the existing black rubber or plastic handrail on an escalator, our product does not change, obstruct, modify, alter, or impact the existing warrantees on escalator systems. AdRail™ can be easily applied to any escalator handrails in convention centers, hotels, arenas & stadiums, airports & transit hubs, malls and any other public facilities that have escalators worldwide. AdRail has been installed for media and event sponsorship campaigns on escalator handrails for top national brands in the US such as Amazon, Meta,TD Bank, Intel, Sprint, and MasterCard, to name a few.
Flash forward to the start of the “Global Pandemic” in March of 2020, AdRail pivoted some of it’s focus to escalator safety as cleaning and disinfecting methods for the traveling public.
It was observed that escalator riders were reluctant to hold on to handrails because of germ association and bad public perception. Due to the pandemic, this concern has increased, hence increasing the liability even further.
AdRail’s Safety Objectives:
Ad Rail™ is installed on a minimum of a quarterly schedule, of which involves cleaning of interior escalator mechanics, and, weekly cleaning of exterior of the handrails using approved disinfecting solutions. AdRail field personnel to train facility’s janitorial contractors on the above exterior film cleaning methods for increased cleaning frequency.
Additional Facility Benefits – Since the 1920’s abstract graphics on handrails were used as speed and motion indicators helping people to judge the speed, motion, and direction of the moving stairs. In 2013 several major safety studies proved that using AdRail’s patented printed advertisement film as a point of reference reduces trips and falls. AdRail™ is approved by ASME A17.1 national codes committee as a safety benefit for escalator passengers.
Graphics Help Judge Speed & Direction:
Once your facility’s safe escalator program package is signed off and approved we’ll make sure all appropriate certified seals are represented in a evenly distributed pattern on the rail to simulate the safe effects that still hold to this day from the original dot pattern study from the 1920’s to help reduce trips and falls at your venue. The design setup for this safety campaign is no-cost for the facility.
A cleaner, healthier handrail
Proven Safety:
Proven Facts:
🔸 In the 1920’s using dots proved adding graphics helps passengers judge speed & direction resulting in a more natural step on and off the escalator.
🔸 A TÜV study on Ad Rail™ in 2003 proved that when touching the smooth coated surface, passengers felt it to be “clean”, of which encouraged the passengers to hold on more when riding the escalator.
🔸 Several major safety studies prove the reduction of trips and falls resulting in Ad Rail™ ASME A17.1 national code approval in 2013.
🔸 In a year long study at Chicago O’Hare Airport, over 90 million people rode on escalators with Ad Rail™ film with zero accidents or equipment shutdowns documented. This study proved that 70% more people held on to the handrail, also determining that 83% had more natural step on, and 94% had more natural step off.
🔸 In 2019 the global certification agency Liftinstituut’s month-long study concluded that because of the Ad Rail™ graphics the passengers were not distracted, took a safer step on and off, and held on to the handrails more frequently, awarding Ad Rail USA their Certificate of Conformance.
🔸 A study conducted by Kimberly-Clark for Men’s Health Magazine rated escalator handrails as the “3rd dirtiest public surface”. Our germ-repelling film encourages more people to hold on to the handrail, thus reducing falls.
Testimonials:
“The AdRail Safe 2 Touch program is unique compared to some of our traditional GBAC Registered Programs. In working with the Ad Rail Team, we have learned a lot about properly maintained, and importantly for the GBAC Registered Program, how to properly clean and disinfect escalator handrails. Cleaning and disinfecting continue to be top of mind for everyone, and awarding the GBAC STAR Registered Seal to AdRail is another step toward protecting human health. The well-known public reluctance to hold on to escalator handrails due to the obvious germ factor, has resulted in an increased risk of injury and liability for public facilities. Facilities utilizing the Safe 2 Touch program can reassure visitors of their commitment to protecting everyone’s health and safety.”
~ GBAC Executive Director Patricia Olinger
“Draka EHC is pleased to see the continued growth and success of AdRail as this represents a great step forward in improved escalator safety! AdRail™ is the only removable handrail graphic product that has been tested and approved by Draka EHC for use in combination with both our thermoplastic NT and conventional rubber handrail products.”
~ Patrick Bothwell, Draka EHC / Prysmian Group
“Thyssenkrupp Elevator was very impressed with the Ad Rail escalator handrail sponsorship at the Grand Hyatt Hotel in San Antonio TX during the ACAAI show. Thyssenkrupp is comfortable and confident enough to allow them to proceed at the Grand Hyatt Hotel, we believe Ad Rail contributes to human safety and equipment safety.”
~Marcos Zapata, Thyssenkrupp Elevator
“Thanks to you and to Clear Channel Airports for a safe and positive experience with AdRail™ at Chicago O’Hare International Airport. The Hilton Hampton Inn escalator handrail campaign, which ran on 16 escalators located throughout the terminals, was seamless and turnkey for the airport. We received only enthusiastic comments about the Hilton campaign. In addition, the Clear Channel Airports and AdRail™ program provides O’Hare with an innovative, new opportunity to generate significant additional revenue for Chicago. I am happy to support future Clear Channel Airports and AdRail™ campaigns at O’Hare, and would recommend an AdRail™ escalator handrail advertising program to any municipality, airport, or escalator owner.”
~ Glen Ryniewski, Chicago Department of Aviation Concessions.
