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The proof is in the numbers! AdRail’s marketing studies concluded that our eye-catching escalator handrail media is the ultimate way to use the “catch-all” factor of escalators to put your message directly into the hands of your target audience. They can’t avoid it, and they don’t forget it!

Capture Your Audience — Directly! 🎯 Do you know where your consumers are really looking? People aren’t looking up at banners anymore — they’re looking down, glued to their phones as they rush from place to place. So how do you reach them? Go where their eyes already are. Escalators = 100% Attention Zone. At airports, convention centers, and arenas, everyone rides escalators. With AdRail, your brand meets them right at hand level — turning everyday handrails into engaging, eye-catching experiences. Studies show escalator handrail graphics grab attention and boost safety by helping riders gauge movement and direction. Add bold visuals and a clever message, and you’ve got a marketing home run. Catch them where they’re looking, 👀 not where you wish they were.

Multiple accredited safety studies have shown that adding graphics to escalator handrails encourages 70% more riders to hold on—significantly improving safety. These findings were compelling enough to earn approval under the ASME A17 safety codes, officially recognizing handrail graphics as a safety-enhancing feature. Visit adrailusa.com for more information . . #escalatorsafety #escalatormedia #escalators #escalatorbranding

The 2025 @apaics_org Legislative Leadership Summit (LLS) brings together nonprofit and corporate leaders, subject matter experts, as well as local, state, and federal elected officials to discuss important issues that affect the Asian American & Native Hawaiian/Pacific Islander community and the nation at large. Past events focused on issues, policies, practices, and trends in the AA & NH/PI community in an environment that facilitates solution-oriented dialogue and building public service pipelines in communities of color. …. APAICS booked AdRail once again to guide their attendees at the Walter E. Washington Convention Center with a classy, germ-repelling wrap of the #EscalatorHandrails leading up to the ballrooms.

Our studies have shown at the use of handrail graphics encourages up to 70% more people to hold on due to the cleanly aesthetic, and in some cases even the messaging. The cleaner rail with a germ-repelling wrap that includes a message to hold on for your safety is a great reassurance for facility managers and event producers. @eventsdc ‘s #GBAC -certified Walter E. Washington Convention Center understands this as a forward thinking venue that cares about their facility’s cleanliness and safety! 👏👍 visit our website: https://adrailusa.com to learn more and reach out for a free quote and get the conversation started. #EscalatorSafety #EscalatorMedia #EscalatorBranding #EscalatorHandrail

For this year’s @americascreditunions Governmental Affairs Conference GAC #AdRail was chosen once again to not only highlight their event sponsors in a bold and help direct attendees to their booths, but also self-brand escalators taking attendees up to the ballrooms. If you’d like to give your event, trade show or conference an aesthetic and functional touch that goes beyond the traditional media typically offered, reach out to us get to the conversation started learn more!. . . #escalatorsafety #escalatorbranding #escalatorhandrail #escalatoradvertising

@capbluecross engages in another annual #AdRail campaign at @flyabe_ to catch all the outbound travelers through the new terminal with a dynamic branding tool that also repels germs and helps reduce trips and falls. . . #airportadvertising #escalatorbranding #escalatoradvertising #escalatorsafety

The @cbcfinc came back to the convention center in Washington for their annual event this summer and went with #AdRail once again to make the travel between rooms and floors as dynamic and safer as possible. Thanks again to our friends at @eventsdc 🙌 . . #escalatorbranding #escalatorsafety #escalatoradvertising #branding

Tuesday, May 14th 2024 the The Asian Pacific American Institute for Congressional Studies (@apaics_org ) held their 30th Anniversary Gala at the Walter E. Washington Convention Center in Washington D.C. and chose AdRail™ with a beautiful design to match their Gala decor and safely guide their guests between the two floors of the Gala. . . . #EscalatorBranding #EventDecor #EventDesign #EscalatorSafety

Proven Facts: 🔸 In the 1920’s using dots proved adding graphics helps passengers judge speed     & direction resulting in a more natural step on and off the escalator. 🔸 A TÜV study on Ad Rail™ in 2003 proved that when touching the smooth coated surface, passengers felt it to be “clean”, of which encouraged the passengers to hold on more when riding the escalator. 🔸 Several major safety studies prove the reduction of trips and falls resulting in Ad Rail™ ASME A17.1 national code approval in 2013. 🔸 In a year long study at Chicago O’Hare Airport, over 90 million people rode on escalators with Ad Rail™ film with zero accidents or equipment shutdowns documented. This study proved that 70% more people held on to the handrail, also determining that 83% had more natural step on, and 94% had more natural step off. 🔸 In 2019 the global certification agency Liftinstituut’s month-long study concluded that because of the Ad Rail™ graphics the passengers were not distracted, took a safer step on and off, and held on to the handrails more frequently, awarding Ad Rail USA their Certificate of Conformance. 🔸 A study conducted by Kimberly-Clark for Men’s Health Magazine rated escalator handrails as the “3rd dirtiest public surface”. Our germ-repelling film encourages more people to hold on to the handrail, thus reducing falls. If you are a facility manager at a venue that has escalators then look in the mirror right now and ask yourself why after 15 years of us putting this vital information out to the public, you’re not taking this seriously yet. 🤷🏻‍♂️🤦🏻‍♂️ . . #EscalatorSafety #safety #VenueSafety #FacilitySafety #escalators #EscalatorMedia

We’re very proud to announce our annual partnership contract with both Fujitec, @eventsdc at the Walter E. Washington Convention Center in Washington DC for our Safe2Touch #EscalatorSafety Program to keep their 2 main front door escalators wrapped year round. As you can see on the Safety page of our website and throughout many of our posts, not only does the addition of graphics on the handrails help passengers judge speed and direction, and the aesthetic of the film help encourage them to hold on more to the handrail, thus reducing trips and falls, but our pre-cleaning process prior to applying the film and the fact that the film access a germ barrier and prevent further germs, we are greatly increasing safety and #escalators .

Attention facility managers: Multiple studies over the years have PROVEN that the addition of our handrail graphics to the escalator handrails encourages passengers to hold on more thus reducing trips and falls. (Our process, and the film also keeps them cleaner!) … It’s the only product officially approved by code to be on escalators, and does not impede the operation or performance of the escalators. … Why wouldn’t you consider this for your facility?! 🤷🏻‍♂️ Contact us to learn more and level up your the operation of your facility!